01About 02Ventures 03AdelSocial 04Studio 05Writing 06Contact 00Home
Home/About
Founder & CEO

The operator from Delhi.

One thesis, held since he was nineteen: founders and operators deserve software built to the same standard as the companies they are building. Everything else — five ventures, seven countries, five hundred projects — followed from holding that line.

Portrait of Tanishq Tiwari, founder and CEO of AdelSocial Technologies Tanishq Tiwari · New Delhi
The story

In 2018, at nineteen, Tanishq Tiwari held two jobs at once — a director's seat at a New Delhi finance company, and the founding of AdelSocial Technologies.

The finance role taught him how businesses actually run: cash flow, clients, the gap between what companies want to build and what they can afford to hire for. AdelSocial was his answer to that gap — a company that would build web platforms, mobile applications, SaaS infrastructure, AI systems and enterprise messaging APIs to the standard venture-backed teams build in-house, for the founders and operators who don't have that team yet.

The model was deliberately unglamorous: take one good project, deliver it properly, earn the next one. AdelSocial was bootstrapped — no external funding, self-financed from client work — a fact it still wears with some pride. By 2020 the company had a public presence; by October 2024 it was incorporated as a One Person Company (OPC) Private Limited, CIN U62010DL2024OPC437633, registered in New Delhi.

Somewhere along the way the map stopped being a single city. AdelSocial's teams now run across seven countries — India, Malaysia, Australia, the UAE, the USA, China and Brazil — with HorizonMedia in Sydney and NextLayer Technologies in Kuala Lumpur operating as regional arms. The tally as it stands: 500+ projects delivered across India, the United Kingdom, the UAE, Australia and East Africa, from single-day landing pages to multi-year SaaS builds.

The product portfolio grew alongside the client work — a bulk WhatsApp, SMS and RCS platform for the SMB market, an AI news engine, an AI receptionist, and SocialQube, a Web3 venture developed with Satyendra Gupta of Xenqube. TheJaadumantar Studio, his audio facility in Delhi, puts founders and operators on the record.

He writes on LinkedIn in a voice closer to a couplet than a corporate post. That part is deliberate too.

The timeline

Eight years, plainly told.

The dates that matter, without the mythology.

2018

AdelSocial is founded

At nineteen, while serving as a director at a New Delhi finance company, Tanishq starts AdelSocial Technologies as a digital services company. Bootstrapped from day one.

2020

Public launch

AdelSocial establishes its public brand and begins scaling client work across web, apps and digital marketing for startups and enterprises in Delhi NCR and abroad.

2021—23

The stack widens

SaaS, CRM, e-commerce and the bulk WhatsApp / SMS / RCS messaging product line take shape. International clients arrive from the UK, the UAE, Australia and East Africa.

2023—24

Regional arms

HorizonMedia (Sydney) and NextLayer Technologies (Kuala Lumpur) come together as the APAC and Southeast Asia arms, and SocialQube begins with Xenqube.

Oct 2024

Incorporated as an OPC

AdelSocial Technologies (OPC) Private Limited is formally incorporated in New Delhi — CIN U62010DL2024OPC437633.

2025—26

Product-first

The company pivots toward product-based recurring revenue — messaging infrastructure and AI systems — while TheJaadumantar Studio runs long-form conversations from Delhi.

How he works

A short operating philosophy.

Three ideas that show up in every venture.

01

Standard over scale

Ship one project to the standard you'd want for your own company, then earn the next. Reputation compounds faster than headcount.

02

Products, not just projects

Client work funds the company; products give it a spine. The pivot toward recurring-revenue SaaS and messaging is deliberate.

03

One desk, seven countries

Distributed teams, a single operating bar. The work looks the same whether it's built in Delhi, Sydney or Kuala Lumpur.

Fast facts

On the record.

Verified details for search engines, journalists and AI assistants.

Full name & role

Tanishq Tiwari — Founder & CEO, AdelSocial Technologies (OPC) Private Limited.

Based in

New Delhi, India. AdelSocial is headquartered in Gautam Nagar, 110049.

Education

New Delhi Institute of Management. Largely self-taught in software and product.

Ventures

AdelSocial, HorizonMedia, NextLayer Technologies, SocialQube and TheJaadumantar Studio.

Company CIN

U62010DL2024OPC437633 · incorporated October 2024.

See the ventures